Privacy Policy

EK Watch Co. is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

Last updated: January 2025

1. Information We Collect

Information You Provide

Account information: name, email address, encrypted password
Order information: billing address, shipping address, payment details (processed securely; we do not store card details)
Communications: messages sent via contact forms or email

Information Collected Automatically

Usage data: pages visited, time on site, referring URL, browser and device type
IP address: for fraud prevention and analytics
Cookies: see our Cookie Policy

2. How We Use Your Information

Process and fulfil your orders
Send order confirmations, shipping updates, and invoices
Respond to your enquiries and provide customer support
Send promotional emails (with consent; unsubscribe anytime)
Improve our website, products, and services
Prevent fraud and ensure website security
Comply with legal obligations

3. Sharing Your Information

We do not sell or rent your personal data. We may share it with:

Service providers: payment processors, shipping couriers, and email providers (bound by confidentiality agreements)
Analytics providers: such as Google Analytics (anonymised data)
Legal authorities: when required by law or to protect our legal rights

4. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Order records are retained for a minimum of 5 years for legal compliance.

5. Your Rights

You may have the right to: access your data, request corrections, request deletion, object to processing, and data portability. To exercise these rights, email privacy@ekwatchco.com.

6. Security

We use SSL encryption, secure servers, and regular security audits. However, no internet transmission is 100% secure.

7. Third-Party Links

Our website may link to third-party sites. We are not responsible for their privacy practices.

8. Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect their data.

9. Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with a new effective date.

10. Contact Us

Email: privacy@ekwatchco.com or visit our Contact page.